Instagram is being consolidated as the fastest-growing social network out there - with more than 800 million monthly active users - Therefore, it is reasonable to inquire more on how to get the most out of this platform to boost our online visibility as an architecture firm.
With more than 20k followers (including our Facebook, Instagram, Twitter and LinkedIn profiles) today I’d like to give you 4 tips on how to increase our brand awareness, acquire new clients and grow our business.
Let’s get started!
1. Create great content
This first point may sound too obvious but, according to brandwatch.com, over 40 billion photos has been shared on Instagram since its inception, more than 80 million images on an average day. If this sounds crazy to you, this is because it is crazy. Instagram is all about visual content and has countless possibilities when it comes to showcasing your projects and designs through images.
You should therefore direct a considerable part of your efforts towards creating eye-catching imagery with the single aim of standing out from the crowd.
This is where we can be of great help to you.
2. Use Hashtags
But don’t overuse them. Our advice is to never surpass 7-10 hashtags in each post. When you add too many hashtags, your post may be perceived as spam, and likely for users to swipe away from your content. Strike a balance between the most used ones and some specific others. The first group will give you a lot of visibility but your posts will quickly get lost in the crowd. Being specific will help people come up with exactly what they are looking for so they will be more likely to get engagement. These are the most used hashtags for architecture, sorted by popularity: # art 376.1 mill. # design 135.8 mill. # architecture 82.3 mill. # interiordesign 47.2 mill. # archilovers 9.5 mill. # architectureporn 5.5 mill. # architect 5.7 mill. # archdaily 2.2 mill. Here goes a practical example: Let’s say that we are showcasing a visualization of a living room for a house in Zürich which has a beautiful hard-wooden parquet floor.
We can go with the popular hashtags, as below: # architecture # archilovers # architectureporn # architect # archdaily # interiordesign
# zürich, Or we can consider using a wide while specific bunch of hashtags, something like this: # architecture # archdaily # archilovers # architektur # haus # zürich # wohnzimmer
# holzboden # visualisierung
3. Find the right time to post
It makes no sense to post when your target audience is asleep. Do some research and find out what’s the time when your audience is online. We have good news for you. Instagram’s new analytics (or “Insights” as the platform calls them) gives you very valuable information on who your followers are and when they’re online. To access this function, you first have to set your Instagram account as a business profile. Both when people leave work in the evening, at around 8-8.30pm., and lunch time from 1 to 3pm. seem to be the options that work best for us. That doesn’t mean that it will also be the best time for your audience. We suggest that you post at different times and do some research to get the most engagement out of your posts. Later is our favourite app to schedule Instagram posts. The free version allows you to upload up to 30 images per month which works like a charm for us!
Last but not least, remember that Instagram is a social community. The more you engage with other people in your industry, the more visibility you will have in the platform. Think about the hashtags that you’d like to target and spend some minutes from time to time to comment and leave likes on other posts. Make your target audience see how they could benefit from collaborating with your team.
Instagram is a great worldwide community, much more than just an image-sharing platform and we have a great opportunity to turn our followers into real clients. Practice patience, share posts regularly and the results will come.
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